The ethical, Oakland Apparel Brand
Led by the designers: Annmarie, Dalya and Jenny.
Led by the designers: Annmarie, Dalya and Jenny.
Casually Uncommon was founded by Annmarie Bustamante in San Francisco's Mission district in 2013. In college, she wanted to create loud and funky garments that countered the trends of time. Annmarie also aimed to pioneer uni-size and uni-sex apparel so that her items would not only be accessible, but interchangeable for different wearers.
Nearly 7 years, 10 collections, and 5 music videos later, Casually Uncommon
has graced the Grammy's Red Carpet, produced photoshoots in 5 countries and is working towards major expansion. With the partnering of Dalya Azulai and Jennifer Laughlin, the brand is primed and ready for big moves.
We hope to boost of the lives of as many humans as possible. Whether that be helping everyone from aspiring models to experienced mural painters, we will bring as many big hearted and driven people on this journey with us as we can.
OUR IMPACT
Social: We will work to create a brand for a truly diverse audience. Expressive, authentic, conscious consumers of all shapes and sizes, all socio economic statuses, all colors and spiritualities, and all gender expressions and identities.
Economical: We hope to create jobs for marginalized communities. We are helping give artists a platform to grow and gain traction in the increasingly less affordable San Francisco Bay Area. Once we can boost up the homeless, at-risk, struggling and up and coming artists here in Oakland, we will expand to help those in California, the US, and all across the world.
Environmental: It is time for a huge shift in the Apparel Industry. Extreme mass production, fast fashion and our hyper consumerist, "throw away" society has warped this industry into a heartless, hurtful and wasteful machine. We wish to model a new way to shop for clothes. All our garments will be up-cycled (repurposed from existing fabrics), all of our garments will be sweat shop free, locally made, and built to last both in their quality and their uniqueness.
Economical: We hope to create jobs for marginalized communities. We are helping give artists a platform to grow and gain traction in the increasingly less affordable San Francisco Bay Area. Once we can boost up the homeless, at-risk, struggling and up and coming artists here in Oakland, we will expand to help those in California, the US, and all across the world.
Environmental: It is time for a huge shift in the Apparel Industry. Extreme mass production, fast fashion and our hyper consumerist, "throw away" society has warped this industry into a heartless, hurtful and wasteful machine. We wish to model a new way to shop for clothes. All our garments will be up-cycled (repurposed from existing fabrics), all of our garments will be sweat shop free, locally made, and built to last both in their quality and their uniqueness.
On the set of O-Naj and Naje Amaranth's "Ritual" music video.
About the Designers
Jennifer LaughlinEvent/Operations Manager, Runway Director, Graphic Designer
Jennifer has been instrumental in building this brand since she directed, styled and photographed our online store shoot in 2015. Jennifer and Annmarie met on their high school cross country team. They both ran long distance and helped push each other to improve their speeds. Jennifer has fiercely modeled for our brand on several occasions and is always enthusiastic in lending a hand or a directing voice. With a background in animation, wine and insurance, Jennifer Laughlin is the perfect mesh of passion, arts and business to help Casually Uncommon grow. She is currently designing our official logo and we cannot wait to show you what she's whipped up. We are incredibly grateful to have her! |
Annmarie BustamanteOwner, Founder, Designer
Annmarie has wanted to design clothes ever since she was first faced with the hardship of being a gender-nonconforming youth who has trouble finding clothes that fit. As a queer designer who studied in San Francisco and then traveled the world teaching english and producing photoshoots, she aims to cultivate a brand that is LGBTQ+ minded and is fully sourced from repurposed fabrics and sweat shop free. With her skill set of draping, alteration and appliquéing, Annmarie is very excited to see her brand gain traction. She is currently designing for the two time Grammy Winner, Fantastic Negrito. Activism and open mindedness are at the heart of her mission. She wants to revolutionize the apparel industry to we consume smarter, waste less and care more. |
Dalya AzulaiProduct Development, Consultant, Designer
Dalya Azulai and Annmarie met at San Francisco State University where they sat next to each other in an Apparel English class. They collabed on repurposing a leather jacket, and a sports jersey constructing a beautiful tree to be displayed on the jacket's back. The rest is history. Dalya and Annmarie have since ran their own successful sewing summer camp in San Francisco's Cole Valley. They collaborated on their first full swimwear collection together in Spring 2019 and are developing a sportswear line to be entered in Sac's Fashion Week. Dalya has a background in design, health, child development and culinary arts. She is a driven and generous woman who has modeled in every Casually Uncommon collection since this photo (Mi Primos Fall 2018). Her attention to detail and drive are truly instrumental in the success of this brand. |
Dream big and dream with your friends.
Jenny Annmarie and Dalya of Casually Uncommon
at O-Naje and Naje Amaranth's "Ritual" Music Video Shoot.
at O-Naje and Naje Amaranth's "Ritual" Music Video Shoot.
Casually Uncommon
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