ABOUT THE BRAND
Casually Uncommon by Annmarie Bustamante
HELLO MY LOVELIES!
Currently designing for the wildly stylish
Grammy award winning, blues, rock, magic musician from Oakland.
Here we are at the Premiere of "Underground Under Review" A film about the struggling art scene and artist warehouse community here in Oakland, CA.
Here's a photo of Fantastic and I, the night we met.
Set to produce my summer swimwear shoot in The Peruvian Amazon and then a collection of dresses at...
Hoping to organize a few runway events throughout the bay this winter.
Casually Uncommon as a world brand:
My sustainable, made in America, Bay Aera apparel brand is about pushing style boundaries. We're currently challenging fast fashion, helping exploited workers, and battling overconsumption. I want people to feel great when they where my clothes as they turn heads as they
challenge the ordinary.
I see beauty as, unique, imperfect, unrelenting and inspiring. My target market is made of up women and men and everyone in between, who love themselves and see the world as a precious adventure that shouldn't be clogged up with trash. They live to dress up and regularly attend music & art celebrations with their close friends and new loves. They are kind to animals and would rather live in a tree house than a mansion. They don't mind getting mud between their toes and ice cream down their chin.
They (my wearers) are amazing and deserving of clothing that is as beautiful as their untamed souls.
I'm excited to unveil my big plans for them as I develop my skills and expand my brand. We hope to manufacture for the first time in LA this Fall.
I know now is not the best time to ask people to spend their disposable income. Rent is incredible, especially in California's Bay Area and few of us have extra cash to spend on material things. I get it. I usually only buy affordable used clothes or get my garments from clothing swaps.
But if we want the arts to
survive in the Bay Area, we need
to actively support them.
If you invest in quality fabrics that are ethically sourced. You’ll feel better and these items will not only be more beautiful, but they'll last longer.
Let us look at the alternative. Cheaply made, mass produced apparel made by mistreated, abused and desparate workers are too readily available in the latest cuts, colors and trends.
I urge you to step away from H&M, Forever 21, Victoria's Secret, Old Navy and Target.
Question, and seek out until you know where your products come from and don't let price be the deciding factor or your fashion choices.
You owe it to our sisters and brothers overseas,
you owe it to yourself.
and buy things with the world in mind.
HERE'S A GLIMPSE AT MY STYLE BOARD
Inspiration for Swimwear Spring 2019
Inspiration for RTW Spring 2019
What do I do?
Save the earth,
shift the consumer's dollar away from sweat shops,
design for rock stars,
teach young sewers,
travel, learn, and love.
Currently working on:
Two Spring collections.
1. Upcycled Swimwear to be shot in The Peruvian Amazon
2.Upcycled Ready To Wear Collection, our first manufactured apparel line, to be shot in
Thank you for your continued support!
Watch Fantastic Negrito as he rocks my designs
in his latest music video!