Thunder of Ancients

The final collection of my collage career, scroll through to see the process behind making this Spring line. 

Target Market

Psychographics

She hoola hoops or twirls fire as a hobby, she adores music and dancing, she has a beautiful wardrobe and her costumes are stunning, everyone always expects her to dress epically, she is in shape or otherwise extremely confident/proud of her body, she happy, she is spiritual, creative, in touch with nature, she experiments with psychedelics, she is young wild and free. Her friends are the most important thing to her. 

Demographics 

Ages 19-24

Female, mostly white but can be any race

Working full time, or parents support lifestyle, it's possible they go to school and don't have to work because they have gathered up savings or their parents fund them so they can "put school first"

They spend this money on expensive 3 day-1 week long music festivals and epic clothing to wear to them

Location: San Francisco, LA County, New York, Phoenix, Austin, Boone, North Carolina, Colorado
Anywhere that is hot, has music festivals, and thriving Hippy/Art culture

Disposable income of 1k-2k monthly

Inspiration

Mood Board

Design Process: Illustration

Design Process: Illustrator

Design Process: Construction and Fabrication

Finished Product

Zoomed in sections

Individual photos taken by my Dad

And some fun with photoshop

Thank you to everyone who helped make this line come to life!